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< previous page page_63 next page > Page 63 of loops, thus creating for us future business scenarios. This, it is argued, is an effective means of enhancing human intuition. Since we can determine structural changes to the model and control the inputs (model perturbations), as if we had this capability over the real business situation, we are able to test out our ideas and plans to simulate what future outcomes these may lead to. We then apply ideas of feedforward control. Given desirable outcomes we will want to steer towards them by introducing the plans that gave rise to the simulated success, but given undesirable outcomes we will prefer to avoid these plans. 4.3 Principles of SD The philosophy of system
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dynamics (SD) emphasises model structure, which supports an interest in prediction and control, and so these will be our main principles of analysis. Structure is seen as having four significant characteristics, which amount to the focal concerns of any SD analysis. These are order, direction of
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This note was uploaded on 04/21/2011 for the course MGT 03 taught by Professor Kasra during the Spring '11 term at Tanta University.

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