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< previous page page_138 next page > Page 138 activity. It does little research and development and, in fact, has no separate department for R and D. This has, inevitably, led to it falling behind its competitors in product innovation. The firm has poor communications with its market and plays no role in trying to nurture its environment. It lacks a public relations department and its budget for this activity is extremely low compared to its main competitors. Thornton's marketing has been far too passive in the face of aggressive tactics from competitors. Its salesforce lacks proper training and professionalism and does not seem motivated to establish and develop customer relations. Sales personnel are unable to service customers properly because of a simple lack of knowledge about what the company can offer. Internally, communication between sales/marketing and production planning is weak, and this causes difficulties in scheduling and in maintaining proper utilisation of the diverse
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This note was uploaded on 04/21/2011 for the course MGT 03 taught by Professor Kasra during the Spring '11 term at Tanta University.

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