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< previous page page_163 next page > Page 163 The orders from the local agents and supermarkets have always been in large quantities and they would place orders well in advance of the need date. The orders that are coming from hotels and fast food restaurants are usually placed the day before or on the same morning as the goods are required. Although the actual orders from these sectors are small, the frequency of orders is high. There is a changing profile in the market demand. This is evident in the hotels and fast food restaurants business. The contribution to the sales of Hull Hong Kong from these sectors rose from 10% a year ago to approximately 25% today. But to remain competitive in these business sectors, Hull Hong Kong must be able to cope effectively and efficiently with orders from customers. It is important that orders from these sectors are properly serviced as the increasing contribution from the sales to these two sectors indicates the growing importance of these markets to the company.
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