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< previous page page_181 next page > Page 181 RD1 . A Winterton CDA owned system aiming to transform potential worker co- operators into actual worker co-operators through a series of analysed, planned, organised and controlled marketing activities so that both parties (Winterton CDA and potential worker co- operators) will benefit. C = Winterton CDA and potential worker co-operators. A = Those carrying out the analysed, etc., marketing activities. T = Potential worker co- operators into actual worker co-operators. W = Marketing can convert potential into actual worker co-
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operators. O = Winterton CDA. E = Resources, knowledge available to development workers, etc. (assumed too obvious to state in the RD). RD2 . A development worker managed system seeking to transform potential sources of support for Winterton CDA's marketing activities into actual useful support provided on a continuous basis. RD3
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