page_182 - marketing activities causes inefficiency in...

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< previous  page page_182 next page > Page 182 Figure 8.3 Conceptual model of the segmented market system for Winterton CDA "If so, how?"
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The answers were recorded in tabular form (not shown here). The main points from all the comparisons are now summarized. (1) The planning and organizing of marketing activities is mainly carried out on an ad hoc basis. The lack of overall planning and organising of
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Unformatted text preview: marketing activities causes inefficiency in allocating and utilising the resources of the Agency. Poor planning also results in not prioritising the Agency's target groups of potential co-operators. (2) Understanding of the potential market of worker co-operators, the &lt; previous page page_182 next page &gt;...
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page_182 - marketing activities causes inefficiency in...

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