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< previous page page_185 next page > Page 185 Structural Change (a) It was recommended that the Agency might consider assigning to an individual or individuals special responsibility for its marketing activities. These responsibilities could be formalised with each development worker's role and tasks outlined. In fact, the next vacancy that arose in the Agency was filled by a person with marketing expertise. (b) It was accepted that a greater division of labour was necessary. The development workers, to a much greater extent, had special responsibilities assigned. Procedural Change
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The following changes designed to improve the planning and organising of marketing activities were recommended and, to some extent, acted upon. (a) There should be regular examination of secondary sources of data and relevant marketing articles in order to achieve a better understanding of the environment which affects the Agency and of the marketing strategy of other CDAs. (b) A marketing audit should
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This note was uploaded on 04/21/2011 for the course MGT 03 taught by Professor Kasra during the Spring '11 term at Tanta University.

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