page_191 - ECD has a very large customer base Big...

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< previous page page_191 next page > Page 191 8.7.3 Background Information Electronic Components Distributors (ECD) is a manufacturer's representative and distributor for electronic components. It is one of the largest companies of its type in New Zealand and had a sales turnover of about US$40 million in 1988. Profits recently have tended to increase by about 2025 0.000000e+000very year. The company markets 15 different product lines from the United States and Europe. The company's product lines are shown in Figure 8.5. These products are sold to the local electronics industry, which has been booming recently.
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Unformatted text preview: ECD has a very large customer base. Big multinational corporations contribute about 700f the total sales. The remaining 30% are generated from both local and overseas electronics contract manufacturers, and other small local business organisations. There are two broad categories of customer: OEM (original equipment manufacturers) and distribution customers. For OEM customers, ECD acts as a representative and is paid a commission on business transacted on behalf of its overseas principals. Figure 8.5 ECD's product line card < previous page page_191 next page >...
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This note was uploaded on 04/21/2011 for the course MGT 03 taught by Professor Kasra during the Spring '11 term at Tanta University.

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page_191 - ECD has a very large customer base Big...

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