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Unformatted text preview: ECD has a very large customer base. Big multinational corporations contribute about 700f the total sales. The remaining 30% are generated from both local and overseas electronics contract manufacturers, and other small local business organisations. There are two broad categories of customer: OEM (original equipment manufacturers) and distribution customers. For OEM customers, ECD acts as a representative and is paid a commission on business transacted on behalf of its overseas principals. Figure 8.5 ECD's product line card < previous page page_191 next page >...
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- Spring '11
- Marketing, Corporation, previous page, big multinational corporations, Electronic Components Distributors