Blue_Fish_Grill_Business_Plan - Table of Contents EXECUTIVE...

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Unformatted text preview: Table of Contents EXECUTIVE SUMMARY 1 Introduction/Statement of Purpose ................................................................................................... 1 COMPANY DESCRIPTION 3 Location ............................................................................................................................................... 3 Capitalization ...................................................................................................................................... 3 BUSINESS CONCEPT 4 Concept Description and Statement .................................................................................................. 4 Sample Menu ....................................................................................................................................... 6 Design/Layouts .................................................................................................................................... 7 MANAGEMENT TEAM 8 Owner/Operator Harry Stevens ..................................................................................................... 8 General Manager Linda Jones ........................................................................................................ 8 Kitchen Manager Steven King ........................................................................................................ 9 Management Agreements ................................................................................................................... 9 Confidentiality Agreements ............................................................................................................... 9 MARKET ANALYSIS 10 Industry Assessment ......................................................................................................................... 10 Target Market ................................................................................................................................... 15 Location Analysis .............................................................................................................................. 16 Competitive Analysis ........................................................................................................................ 17 MARKETING STRATEGY 18 Overview ............................................................................................................................................ 18 Customer Database ........................................................................................................................... 18 Frequent Diner .................................................................................................................................. 18 Email Campaign................................................................................................................................ 19 Mailer campaign ............................................................................................................................... 19Mailer campaign ....
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Blue_Fish_Grill_Business_Plan - Table of Contents EXECUTIVE...

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