TijuanaTacos_Business_Plan - - 1 - Table of Contents...

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Unformatted text preview: - 1 - Table of Contents Executive Summary ............................................................................................................ 3 Introduction/Statement of Purpose ................................................................................. 3 Company Description ......................................................................................................... 5 Location .......................................................................................................................... 5 Capitalization .................................................................................................................. 5 Business Concept ................................................................................................................ 6 Concept Description and Statement ................................................................................ 6 Sample Menu .................................................................................................................. 8 Design/Layouts ............................................................................................................... 8 Management Team ............................................................................................................ 10 General Partner Jim Laube ......................................................................................... 10 General Partner Joe Erickson ..................................................................................... 10 Minority Partner/General Manager To Be Decided ................................................... 11 Management Agreements ............................................................................................. 11 Confidentiality Agreements .......................................................................................... 12 Market Analysis ................................................................................................................ 13 Industry Assessment ..................................................................................................... 13 Target Market ................................................................................................................ 18 Location Analysis ......................................................................................................... 19 Competitive Analysis .................................................................................................... 19 Marketing Strategy ............................................................................................................ 21 Overview ....................................................................................................................... 21 Customer Database ....................................................................................................... 21 Frequent Diner .............................................................................................................. 21 Frequent Diner ....
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This note was uploaded on 04/21/2011 for the course BUSINESS AAF001-1 taught by Professor Dr.tony during the Spring '11 term at University of Bedfordshire.

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TijuanaTacos_Business_Plan - - 1 - Table of Contents...

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