An Evaluation of Internet Banking in Turkey

An Evaluation of Internet Banking in Turkey - Journal of...

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Unformatted text preview: Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, August 2010, vol. 15, no.2 ( http://www.arraydev.com/commerce/jibc/ ) An Evaluation of Internet Banking in Turkey Melek Acar Boyacioglu, PhD Asst. Prof. /Selcuk University, Faculty of Economics and Administrative Sciences, Department of Business Administration Postal Address: Selcuk University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Campus 42031, Konya, Turkey Email: [email protected] Dr. Acar Boyacioglu is an Assistant Professor of Finance, Department of Accounting and Finance, Selcuk University, Turkey. She received a PhD in Finance from Selcuk University. Her research interests include financial modeling, forecasting and applications of artificial intelligence techniques in finance. She has published articles in the Expert Systems with Applications. Tevfik Nadi Hotamis, MBA Postal Address: Denizbank, Denizbank, Konya, Turkey Email: [email protected] Hotamis graduated from Faculty of Economics and Administrative Sciences, Selcuk University with bachelor’s degree in 1999. He has received his master’s degree from the Institute of Social Sciences as Master of Science in Business Management at Selcuk University in 2008. He has been working as a investment manager at a private bank since 1999. Huseyin Cetin, M.Sc. Selcuk University, Social Sciences Vocational School of Higher Education Postal Address: Selcuk University, Social Sciences Vocational School of Higher Education, Campus 42031, Konya,Turkey Email: [email protected] Cetin graduated from Faculty of Economic and Administrative Sciences, Selcuk University with bachelor’s degree in 1999. He has received his master’s degree from the Institute of Social Sciences as Master of Science in Business Management at Selcuk University. His PhD study is continuing as a Business Management student at the stage of thesis dissertation. Since September 2005 he has been lecturing Finance, Accounting, Auditing and Cost Analysis at Selcuk University. JIBC August 2010, Vol. 15, No.2- 2 - Abstract The present study is an attempt to examine the performance of Turkish banks in terms of providing banking products and services through their web sites. A representative sample of 22 banks operating in Turkey was included in this study. The websites of these banks have been analyzed in terms of the financial transaction, non financial transaction, speed, security, uninterrupted serviceability and visual design. Research is conducted in 2009 and shows that Turkish banks perform extremely well in IB. This study also investigates the level of adoption of IB in Turkey. A survey is conducted to obtain customers’ perspectives regarding IB. According to the results obtained from the survey; all of the participants who did not use IB found IB difficult....
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An Evaluation of Internet Banking in Turkey - Journal of...

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