Analyzing Your Audience

Analyzing Your Audience - such a change. Ask yourself:...

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ANALYZING YOUR AUDIENCES EFFECTIVELY As you are aware, your assignment is to research and write a feasibility study, complete with supporting materials, on some real, relevant problem that needs a solution and then present your recommendation to a real audience. Research elements must come from at least three major components: literature search, interviews, and surveys/questionnaires. Optional components are focus groups, random sampling, and observation. You must address this study to a primary audience comprised of a specific individual or group of individuals who has the power to act on its recommendation. Thus, a feasibility study on implementing a plus-minus grading system cannot be addressed to “all Winthrop students” because students do not set university policy, even though they might benefit from the change. But the proposal could be addressed to the Academic Council or to the Board of Trustees, who then has the power to implement
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Unformatted text preview: such a change. Ask yourself: “Who has the power to make this happen?” or, more critically, “Who has the power to stop the forward momentum of my recommendation?” The answer is your primary audience. Your secondary audience is the person or people to whom your primary audience would go for advice and approval. For instance, a proposal recommending that Goodview’s Videos reduce its number of videotapes to provide capital to add DVDs would be addressed initially to the manager of the local Goodview’s, with the regional manager as a secondary audience. Your tertiary audience is comprised of the people from whom you have risen as the spokesperson for the issue. Even though this audience is not likely to see the feasibility study, you are obligated to represent them to the best of your ability....
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This note was uploaded on 04/21/2011 for the course WRIT 465 taught by Professor Staff during the Spring '08 term at Winthrop.

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