Surveys & Questionnaires

Surveys & Questionnaires - Why do we use...

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Why do we use questionnaires? To generate specific answers to precise questions To reinforce general observations and research with concrete data To test our hypotheses and generate evidence that will support our conclusions To provide information we can get in no other way
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Designing A Questionnaire Hypothesize. Know why you ask for each piece of information. Visualize. Try to imagine how you will present the information--as a pie chart, table, etc. Prioritize. Arrange questions in an order that is logical to the person filling out the questionnaire.
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Make sure your questions are Neutral: don’t lead your audience to a specific answer. Exhaustive: don’t omit any choices. Exclusive: don’t let choices overlap.
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Confusing questions Not: Are you satisfied with your salary and benefits package? Common mistake: assumes both elements will have the same answer. Remedy: separate questions
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Confusing questions 2 Not: Please indicate your salary range
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Surveys & Questionnaires - Why do we use...

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