341 F10 C1.1 Intro

341 F10 C1.1 Intro - Chapter 1 Creating customer value and...

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Chapter 1
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Creating customer value and building customer relationships… in order to capture value in return General: Understanding customers so you can satisfy their needs and wants… at a profit But what about Not for Profit Marketing?
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Food Clothing Shelter Entertainment Companionship
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Food Clothing Shelter Entertainment Companionship
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Performer Fans Entertainment Ticket Price “Exchange” is the trade of things of value between buyer and seller so each is better off after the trade.
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What is Sir Paul McCartney Offering? 2010 Concert Schedule Sunday 28th March - Jobing.com Arena, Phoenix, Arizona, USA Tuesday 30th March - Hollywood Bowl, LA, California, USA Wednesday 31st March - Hollywood Bowl, LA, California, USA Saturday 3rd April - Sun Life Stadium, Miami Monday 5th April - Coliseo De Puerto Rico, Puerto Rico Thursday 27th May - Foro Sol, Mexico City, Mexico Thursday 28th May - Foro Sol, Mexico City, Mexico Saturday 12th June – RDS, Dublin Sunday 13th June – Isle Of Wight Festival
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341 F10 C1.1 Intro - Chapter 1 Creating customer value and...

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