341 F10 C3 C4 Marketing Research

341 F10 C3 C4 Marketing Research - Causal FOCUS GROUPS For...

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Communicate results Analyze Data Collect Data Design Primary Research Approaches Contact Methods Sampling Instruments Secondary Research Define problem
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Secondary Internal External Primary Informal Qualitative Observation Surveys Panels Experiments Models and simulations Exploratory Descriptive
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Unformatted text preview: Causal FOCUS GROUPS For qualitative data Small moderated groups Most misused technique QUESTIONNAIRES For quantitative data Most used technique Heat Maps show attention areas. Can be collected using eye tracking scans or click on graphics using Qualtrics...
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This note was uploaded on 04/22/2011 for the course BUS M 341 taught by Professor Scottsmith during the Fall '10 term at BYU.

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341 F10 C3 C4 Marketing Research - Causal FOCUS GROUPS For...

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