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341 F10 C5 Consumer Behavior

341 F10 C5 Consumer Behavior - Chapter 5 People spray Raid...

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Chapter 5
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“People spray Raid to kill the roaches and watch them squirm and die over and over and over again”
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;-)
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Opinions Activities Interests Lifestyle Segment Profile
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descriptions of a person's Activities, Interests, & Opinions, generally as related to product purchase or use. Price Conscious I shop a lot for “specials.” I find myself checking the prices for even small items. I usually watch the advertisements for announcements of sales. Homebody I would rather spend a quiet evening at home than go to a party. I like parties where there is lots of music and talk (reversed) Self Confident I think I have more self- confidence than most people. I have a lot of personal ability. New Brand Trier When I see a new brand I often buy it just to see what it's like. I often try new brands before my friends and neighbors do. I like to try new and different things.
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