341 F10 C5 Consumer Behavior

341 F10 C5 Consumer Behavior - Chapter 5 People spray Raid...

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Chapter 5
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“People spray Raid to kill the roaches and watch them squirm and die over and over and over again”
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;-)
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Opinions Activities Interests Lifestyle Segment Profile
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descriptions of a person's Activities, Interests, & Opinions, generally as related to product purchase or use. Price Conscious I shop a lot for “specials.” I find myself checking the prices for even small items. I usually watch the advertisements for announcements of sales. Homebody I would rather spend a quiet evening at home than go to a party. I like parties where there is lots of music and talk (reversed) Self Confident I think I have more self- confidence than most people. I have a lot of personal ability. New Brand Trier When I see a new brand I often buy it just to see what it's like. I often try new brands before my friends and neighbors do. I like to try new and different things.
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% Spending % Who Psychographic Statement $25+/Year Don't Buy I like hunting 88 7 I like fishing 68 26 I like to go camping 57 21 I love the out of doors 90 65 I like mountain cabins 49 34 I like to work outdoors 67 40 I'm good at fixing things 47 27 I repair my own car 36 12 I like war stories 50 32 I'd do well in a fist fight 38 16 I'd like to play pro football 28 18 I'd like to be a cop 22 8 There's too much violence on TV 35 45
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This note was uploaded on 04/22/2011 for the course BUS M 341 taught by Professor Scottsmith during the Fall '10 term at BYU.

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341 F10 C5 Consumer Behavior - Chapter 5 People spray Raid...

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