C15-16 Promotion

C15-16 Promotion - talking about the brand? A manufacturer...

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Chapters 15 and 16
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Samples Coupons Rebates Price packs Premiums Specialty Advertising Point-of- purchase Event Marketing
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Trade Allowances Trade Incentives Trade Shows
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Advertising maintains brands Publicity builds brands
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What can the marketing manager do to get others
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Unformatted text preview: talking about the brand? A manufacturer of a product uses tactics to saturate the market. Note such ads are usually do an end-around the cognitive defenses against advertisements Intensive Distribution Waynes World Clip.mpg...
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C15-16 Promotion - talking about the brand? A manufacturer...

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