C16 Personal Selling

C16 Personal Selling - Chapters 16 Personal Selling pp...

Info icon This preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 16 - slide 1 Personal Selling pp 458-161 Managing the Sales Force pp 461-472 Personal Selling Process pp 472-475 Chapters 16
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Chapter 16 - slide 2 Personal Selling and Sales Promotion Personal Selling Role of the Sales Force Managing the Sales Force The Personal Selling Process Topic Outline
Image of page 2
Chapter 16 - slide 3 Personal Selling Personal selling is the interpersonal part of the promotion mix and can include: Face-to-face communication Telephone communication Video or Web conferencing The Role of the Sales Force
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon