Chapter 9 NPD 2010

Chapter 9 NPD 2010 - Chapter 9 Part A From xxxxx xxxxxxxxx...

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Unformatted text preview: Chapter 9 Part A From: xxxxx xxxxxxxxx Date: Wed, Oct 20, 2010 at 4:24 PM Subject: YOU JUST GOT QUALTRICKED!!: SMS9-20105-1 To: Friends, xxxxxx xxxxxxx has come up with the phrase of the century to describe our marketing class. We have created a Facebook group for you to join, dubbed "You Just Got Qualtricked!" Celebrate the ambiguity of Mr. Smith's quizzes by joining this group. Overestimation of market size Poor design Incorrect positioning Wrong timing Priced too high Ineffective promotion Management influence High development costs Competition Best Practices for Product Development DICEE Guy Kawasaki, Stanford University Ethnography Brainstorming Forecasting Product Life Cycle Adoption Idea generation is the systematic search for new- product ideas Sources of new-product ideas Internal External Internal sources refer to the company’s own formal research and development, management and staff, and intrepreneurial programs External sources refer to sources outside the company such as customers , competitors, distributors, suppliers, and outside design firms Product idea is an idea for a possible product that the company can see itself offering to the market Product concept is a detailed version of the idea stated in meaningful consumer terms Product image is the way consumers perceive an actual or potential product Concept testing refers to testing new-product concepts with groups of target consumers...
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This note was uploaded on 04/22/2011 for the course BUS M 341 taught by Professor Scottsmith during the Fall '10 term at BYU.

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Chapter 9 NPD 2010 - Chapter 9 Part A From xxxxx xxxxxxxxx...

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