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Unformatted text preview: customers are within the industry. Low Cost Leadership Step 3 . Describe-- How are Steps 2 and 3 being achieved? How does the company position its products and services? Who is the company trying to attract with its products and services--- a mass market or a specific buyer group? Differentiation Focused Low Cost Low Cost Internal Costs Efficiency, Products of adequate quality Uniqueness Superior quality, special features, etc. Business Level Strategy Flow Chart Focused Differentiation Broad Target Market (Mass Market or Industry -Wide) Narrow Target Market (Specific buyer group, product line, or geographic market ) Integrated Low COST Low Price Internal costs vs. Price to customer Low cost strategy allows a company to use a low price market strategy and still make a profit $$! Integrated--------Advantage------------Scope---...
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- Spring '08