Exam 1 Review

Exam 1 Review - Exam 1 Review Exam 1 includes two parts,...

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Exam 1 Review Exam 1 includes two parts, multiple choice question and short essay question. This exam will last one and a half hours. It is a close book exam and covers contents including lecture notes, class discussion, selected quality homework questions, and textbook chapters from 1 to 7 except 4. The style of the exam question will be largely focusing on comprehension and application. This review covers, but not limited to, approximately 90% of the contents appearing in the exam 1. Carefully reading the chapters and lecture notes and understanding the concepts are the key to the success of the exam. Please bring a No. 2 pencil and a calculator when you enter the exam. Chapter 1 : Creating Customer Relationships and Value through Marketing Marketing Marketing exchange Needs and wants Target market Marketing mix Customer value Relationship marketing Market orientation Societal marketing concept Chapter 2 : Developing Successful Marketing and Organizational Strategies
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Exam 1 Review - Exam 1 Review Exam 1 includes two parts,...

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