Exam 2 Review

Exam 2 Review - Exam 2 Review Similar as Exam 1 the Exam 2...

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1 Exam 2 Review Similar as Exam 1, the Exam 2 also includes two parts, multiple choice question and short essay question. This exam will last one and a half hours. It is a close book exam and covers contents including lecture notes, class discussion, selected quality homework questions, and textbook chapters from 8 to 17 . The style of the exam question will be largely focusing on comprehension and application. This review covers, but not limited to, approximately 90% of the contents appearing in Exam 2. Please carefully read the relevant chapters and lecture notes and understand/comprehend the concepts/terms/tools. Please bring a calculator and a No. 2 pencil when you enter the exam. Chapter 8 : Marketing Research: From Customer Insights to Actions Marketing research data collection methods Sampling and probability sampling Statistic inference Primary data and secondary data Observation data, focus group, questionnaire, and panels Chapter 9 : Segmenting Markets and Positioning Offerings Market segmentation Product Differentiation Cannibalization (p.193)
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This document was uploaded on 04/23/2011.

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Exam 2 Review - Exam 2 Review Similar as Exam 1 the Exam 2...

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