Chapter 4

Chapter 4 - LearningOutcomes: ValuesandAttitudes...

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Chapter 4 Copyright 2009,  Vandeveer, Menefee 1 Learning Outcomes:  Values and Attitudes Recognize the need for  studying values Describe the differences in  values between generations  and cultures Explain the differences between  values and attitudes Explain cognitive dissonance Recognize the three  components of attitudes Through self assessment, gain  a greater understanding of  one’s own values
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Chapter 4 Copyright 2009,  Vandeveer, Menefee 2 Values and Attitudes If you want to  understand a  person’s behavior,  you must understand  his or her values.
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Chapter 4 Copyright 2009,  Vandeveer, Menefee 3 Values and Attitudes Values  are basic  convictions (notions)  about what is right and  wrong, good or bad,  acceptable or  unacceptable. 
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Chapter 4 Copyright 2009,  Vandeveer, Menefee 4 Values and Attitudes Importance of values  –  Values generally influence  attitudes and behavior. Value system  is a hierarchy  based on a ranking of an  individual’s values . 
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Chapter 4 Copyright 2009,  Vandeveer, Menefee 5 Values and Attitudes Source of our Value  Systems   A significant portion, 40 to  50 percent, is genetically  determined. Other factors include  nationalism, culture,  parents, teachers, friends,  and similar environmental  influences.
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Copyright 2009,  Vandeveer, Menefee 6 Values and Attitudes Values are relatively  stable and enduring. If we know an 
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Chapter 4 - LearningOutcomes: ValuesandAttitudes...

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