Senior Project – Southwest Airlines3Case StatementSouthwest Airlines is challenged by a high competitive industry with low cost flights throughout the states, incentives/amenities offered and great customer service.Southwest Airline Vision Statement“To become the world’s most loved, most flown, and most profitable Airline.” (About Southwest, n.d.)The vision statement for Southwest Airlines seems short and sweet. It tells everyone whatthey want to become and what is to be expected of future growth. The only issue I see is using the same word redundantly; most. Having a word repeated several times can lose customer’s attention. The one thing I would add to the vision statement would be to include family oriented or something to potentially target families.Southwest Airline Mission Statement“The Mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.” (About Southwest, n.d.)The Mission statement is straightforward and to the point. It explains what their business is about; dedication, but it does not detail what they want. Within the mission statement, I have notices 6 of the 9 components are used in Southwest Airlines mission. The six that are used are: customers, products/services, philosophy, self-concept, public image, and employees. In the briefdescription they have for the mission statement, their products/services flow within the
Senior Project – Southwest Airlines4customers because this company is dedicated to making their customers happy, making them feelcomfortable, which is a part of the service. MilestonesSouthwest Airlines was formed in 1967 by Rollin King and Herb Kelleher. This airline is a U.S based carrier and the largest low-cost carrier in the world. Southwest is dedicated to givingtheir customers and employees the best experience they have to offer in the airline industry.