News Writing & Media Relations

News Writing & Media Relations -...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
STRC2496-003 (CRN#076669) - Spring 2011 – 1/20-4/28/11 Department of Strategic Communication Professor:  Rosemary Rys, M.A., APR, CEO, Creative Public Relations Office E-mail:  rys@temple.edu  (preferred) or prprof@comcast.net Required Texts: 1.)  “Writing for the Mass Media,” 7/E, James G. Stovall, University of Tennessee – Knoxville; ISBN-10: 0205627846 /  companion Web site:   http://www.jprof.com/wfmm7/ .] 2.)  2010 “AP Stylebook” (The Journalist's "Bible") - Published by the Associated Press, ISBN- 978-0-917-36054-1.  Be sure to get this version, since there are many updates this year. Useful practice website:  www.newsroom101.com . Strategic Communication (STRC) 2496-003 Prerequisite:   English 1002 (C050) or 0802 [ Note :  Required course for all students in the Public Relations  concentration.  A grade of C or higher is required in order to take upper-level PR courses.] This course will teach students the fundamentals of writing stories for various types of news media, including print,  broadcast and Web-based. OBJECTIVES 1. Develop skills and knowledge Strategic Communication students will need when writing for the print and electronic  media. 2. To learn about four contrasting writing styles commonly produced by media writers: writing for broadcast, writing  for the web, writing for social media, and writing for print. 3. To learn about (and practice) the AP "1-2-3 Filing" technique.  4. To learn the key features of news writing prose style: declarative sentences, appropriate voice, strong leads,  concision. 5. Train students in the proper techniques when interacting with the print, electronic and new media as a critical  audience to reach stakeholders and other interested parties. 6. To develop the ability to think about news writing and media relations on a strategic level and apply that thinking. Grade Levels:   A:    94-100   A-: 90-93 B+:  87-89    B:   84-86    B-: 80-83 C+:  77-79    C: 74-77      C-: 70-73 D+:  67-69    D: 64-66      D-: 60-63 F:    59 and below. Note:      Plagiarism is unacceptable.  If you can find it on the Internet, so can I!  See “Policies” herein for  more details .   Participation:   10% (attendance, teamwork, etc.) Quizzes:          20% (two quizzes worth 10% each) 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Homework:      40% (four assignments worth 10% each)
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 6

News Writing & Media Relations -...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online