Critcal Analysis 2 - Kyle Schuppan Critical Analysis#2 Buyer Behavior Is Imitation Good The claim being made in the article is that imitation of

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Kyle Schuppan Critical Analysis #2 Buyer Behavior 3/4/11 Is Imitation Good? The claim being made in the article is that imitation of past marketing campaigns is not good for a company. The author says how most companies say that “any publicity is good publicity”, however that is not true. I believe that the author has a valid argument and makes his point with firm sub- claims and evidence to back up those sub- claims. The first sub- claim is how political figures run the same types of ads over and over during their election campaigns, whether or not they even are working. It’s easy to see how political ads the candidate spends insane amounts of money using marketing tactics that are naïve, and people can see right through them. Candidates flood promises of what they are to do, but undoubtedly fall short of their promises. Some evidence to show how imitating these ads is wrong would be when state or local officials imitate what a national candidate is doing, and then they end up getting negative
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This note was uploaded on 04/25/2011 for the course MARKETING 300 taught by Professor Romyerong during the Spring '11 term at Saint Louis.

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Critcal Analysis 2 - Kyle Schuppan Critical Analysis#2 Buyer Behavior Is Imitation Good The claim being made in the article is that imitation of

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