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Unformatted text preview: consumers. He also makes a sub- claim that “harsh criticisms are also leveled at the marketers of “non-sin” products when weak consumer segments appear to be exploited in favor of the bottom line.” Here he is playing devil’s advocate and saying not only do “sin” products get a public outcry, but “non-sinful” products can get just as bad of a outcry if marketers are out to boost their bottom line on vulnerable individuals. The claim Wolburg agrees with however is that “In turn, ordinary consumers in the marketplace have certain competencies that allow them to navigate the system because they know how to shop comparatively, are competent in evaluating quality and price, know their basic legal rights, and have the resources to enter into market transactions.”...
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This note was uploaded on 04/25/2011 for the course MARKETING 300 taught by Professor Romyerong during the Spring '11 term at Saint Louis.
- Spring '11