Dear Marketing 301 Student:
Welcome to Marketing 301, this course is required for undergraduate commerce students and
those who will have a minor in business.
I know that many of you have chosen this course for
one or more of the following reasons; it is at the Tuesday and Thursday afternoons, it is required
for you to complete your program of study, it fits with your otherwise very hectic schedule of
work, family and other social responsibilities.
Whatever the reasons, I believe this course will
provide you with the opportunity to acquire more knowledge about the subject of marketing.
also know that your level of knowledge will be determined by the amount of effort that you are
able to devote to the study of marketing.
In my 44-year association with DePaul University, as a
student, administrator and faculty member, I know that each of you will contribute something
unique to your classmates learning.
I even expect to learn something from you.
So let me give
you some ideas to think about while you are taking this course.
First, I want you to think of this course as a “risk-free learning environment.” I want you to feel
free to express you opinions, thoughts and ideas about the area of marketing and business in
You should feel comfortable in challenging me, the authors of your texts, and the ideas
expressed by your classmates as they relate to marketing and business.
In expressing these
feelings however, you must do so in a manner that is sensitive to and respects the beliefs, values
and dignity of you classmates and myself.
Second, as you read through my syllabus you know that you will be required to do a great deal
of preparation prior to each class meeting.
I have learned over the years that true learning can be
one or all of the following: exciting, painful, fast, slow and frustrating.
I also know that true
learning requires a lot of work on the part of the students and faculty member.
In reading my
course evaluations over the years I believe that I can summarize what the majority of students
comments with the following phrase, “Kemp requires a lot of work, but I learned a lot about the
areas of marketing and business in general.” My purpose is not to give you assignments just for
the sake of giving you busy work, everything I assign or ask you to do is by design to give you
an opportunity to learn.
Finally, I would like to say that once you are one of my students you are always one of my
I hope that we continue to be in contact over the years and if you need advice or
assistance that you feel free to call on me.
I will try to help you to the best of my ability.
Looking forward to a great quarter with you,
Philip R. Kemp, DBA