Midterm_reveiw_sheet

Midterm_reveiw_sheet - Marketing 301: Midterm Review Sheet...

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Marketing 301: Midterm Review Sheet Questions Areas: 1. Functions and Utility 2. Exchange process 3. Eras of Marketing 4. 5. Marketing Myopia 6. Marketing’s application to other areas 7. Marketing Mix 8. Strategic Alliances 9. Transactions versus Relationship Marketing 10. Universal Marketing Functions 11. Type of Competition 12. Legal/Political Environments including Phases of legislation 13. Economic Environment 14. Social/Cultural Environments 15. Global Business/Rational for entry 16. Types of Entry to international markets 17. Strategy Elements/Global Marketing 18. Standardization/Customization 19. Product/Promotion Changes in the Global Markets 20. Mission 21. Goals/Objectives 22. Strategic Windows 23. SWOT 24. Strategic Business Units SBU 25. Boston Consulting Group(BCG)/Growth/Share Matrix 26. ?/Stars, Cash Cows and Dogs 27. Forecasting 28. Relationship Marketing 29. Stages of Relationship Marketing 30. Internal Marketing
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This document was uploaded on 04/25/2011.

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Midterm_reveiw_sheet - Marketing 301: Midterm Review Sheet...

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