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Unformatted text preview: 23. Push/Pull 24. Methods of Setting Promotional Budgets 25. Positioning 26. Product/Institutional Advertising Objectives 27. Sales Promotion 28. Forms of Sales Promotion: Samples, Coupons, Premiums, Etc. 29. Perceptual Screening 30. Pre & Post Testing of Advertising 31. Measuring Advertising Effectiveness 32. Price/Exchange Value 33. Methods of Pricing Setting/Objectives 34. PIMS 35. Modified Breakeven Analysis 36. Elasticity 37. Skimming/Penetration Pricing 38. Price Lining/Loss Leaders/ Discounts 39. Customary Pricing...
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- Fall '08