Review_Examination_II

Review_Examination_II - 23. Push/Pull 24. Methods of...

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Examination II Review: Marketing 301 1. Channels of Distribution 2. Traditional Channels 3. Terminology: Channel Members 4. Reverse Channels 5. Channels: Utilities 6. Eliminating Channel Members 7. Wholesale Middlemen: Various Functions 8. Title 9. Selling Agents 10. Types of Distribution 11. Channel Captains 12. Corporate/Vertical Marketing Systems 13. Wheel of Retailing 14. Image/Atmospherics 15. Hypermarkets 16. Physical Distribution/Logistics 17. Logistic Alliances/Outsourcing 19. Intermodal Coordination 20. Modes of Transportation 21. The Communication Model 22. Media/Advantages and Disadvantages
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Unformatted text preview: 23. Push/Pull 24. Methods of Setting Promotional Budgets 25. Positioning 26. Product/Institutional Advertising Objectives 27. Sales Promotion 28. Forms of Sales Promotion: Samples, Coupons, Premiums, Etc. 29. Perceptual Screening 30. Pre & Post Testing of Advertising 31. Measuring Advertising Effectiveness 32. Price/Exchange Value 33. Methods of Pricing Setting/Objectives 34. PIMS 35. Modified Breakeven Analysis 36. Elasticity 37. Skimming/Penetration Pricing 38. Price Lining/Loss Leaders/ Discounts 39. Customary Pricing...
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Review_Examination_II - 23. Push/Pull 24. Methods of...

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