{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

JFH Ethics Syllabus - Winter 2010

JFH Ethics Syllabus - Winter 2010 - PRAD 334 Ethics in...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
PRAD 334: Ethics in Advertising & Public Relations Winter 2010 - Section 801 Time: Wed. 6:00 to 9:15 p.m. Location: Levan Center Room 408 Instructor: Jon F. Harmon, adjunct professor Office: SAC 583, Lincoln Park E-mail: [email protected] Office Hours: Wed. 4:30 -5:45 p.m. Mobile phone: 630-815-6586 and by appointment COURSE OVERVIEW This course provides students with an essential framework for professional ethical decision-making in the context of news media, public relations and advertising. A foundation in ethical theory and various professional codes of ethics will provide the basis for analysis of recent and current case studies. The class is highly participatory; students will grapple with complex issues without obvious, clear-cut resolutions. In the process, they will explore and clarify their personal-professional values, and confront challenges to pre-conceived notions and simplistic solutions. The goal is to begin to develop a personal framework of professional integrity and a moral compass in the practice of communications. Major topics to be explored include: Personal values and professional integrity, moral reasoning, ethical frameworks, professional codes of ethics, socially responsible leadership, enlightened self-interest, corporate social responsibility, global citizenship, sustainability, social justice and the ethics of persuasion. TEXTS & READINGS We will use one textbook in the class as well as regularly assigned articles posted on Blackboard. PLEASE COMPLETE ALL ASSIGNED READINGS PRIOR TO THE START OF EACH CLASS. Media Ethics: Cases and Moral Reasoning, 8 th edition . ISBN: 0-205-57970-1. Authors: Christians, C.C., Fackler, F.M., Rotzoll, K., McKee, K., & Woods, R.H. Boston: Allyn & Bacon, Pearson Education, Inc. (Do not use earlier editions of this book as case studies have been updated.) We will also use the accompanying website: www.ablongman.com/christians8e BLACKB OARD I will use the class Blackboard site as the primary method of communication with you. It is your responsibility to update Campus Connection with your correct email address. In-class assignments, PowerPoint lectures, readings and other relevant material will be posted on our Blackboard site. Please become familiar with the site and check it often. Not all classes will have PowerPoint slides, but when there are some, they will be posted there – usually before class, but sometimes following class. 1
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
LEARNING OUTCOMES AND COURSE OBJECTIVES: By the end of the quarter, you should be able to: Confront the complexity of ethical issues in communications without expecting quick, simplistic answers. Become ethically reflective in personal and professional conduct : Build your moral intelligence by identifying, understanding and developing your own value system and ethical frameworks. Recognize issues with ethical content: Understand different ethical frameworks and moral decision-making in public and private life, especially as related to the news media and the professions of advertising and public relations.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern