JFH Ethics Syllabus - Winter 2010

JFH Ethics Syllabus - PRAD 334 Ethics in Advertising Public Relations Winter 2010 Section 801 Time Wed 6:00 to 9:15 p.m Instructor Jon F Harmon

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PRAD 334: Winter 2010 - Section 801 Time: Wed. 6:00 to 9:15 p.m. Location: Levan Center Room 408 Instructor: Jon F. Harmon, adjunct professor Office: SAC 583, Lincoln Park E-mail: [email protected] Office Hours: Wed. 4:30 -5:45 p.m. Mobile phone: 630-815-6586 and by appointment COURSE OVERVIEW This course provides students with an essential framework for professional ethical decision-making in the context of news media, public relations and advertising. A foundation in ethical theory and various professional codes of ethics will provide the basis for analysis of recent and current case studies. The class is highly participatory; students will grapple with complex issues without obvious, clear-cut resolutions. In the process, they will explore and clarify their personal-professional values, and confront challenges to pre-conceived notions and simplistic solutions. The goal is to begin to develop a personal framework of professional integrity and a moral compass in the practice of communications. Major topics to be explored include: Personal values and professional integrity, moral reasoning, ethical frameworks, professional codes of ethics, socially responsible leadership, enlightened self-interest, corporate social responsibility, global citizenship, sustainability, social justice and the ethics of persuasion. We will use one textbook in the class as well as regularly assigned articles posted on Blackboard. PLEASE COMPLETE ALL ASSIGNED READINGS PRIOR TO THE START OF EACH CLASS. Media Ethics: Cases and Moral Reasoning, 8 th edition . ISBN: 0-205-57970-1. Authors: Christians, C.C., Fackler, F.M., Rotzoll, K., McKee, K., & Woods, R.H. Boston: Allyn & Bacon, Pearson Education, Inc. (Do not use earlier editions of this book as case studies have been updated.) We will also use the accompanying website: www.ablongman.com/christians8e BLACKBOARD I will use the class Blackboard site as the primary method of communication with you. It is your responsibility to update Campus Connection with your correct email address. In-class assignments, PowerPoint lectures, readings and other relevant material will be posted on our Blackboard site. Please become familiar with the site and check it often. Not all classes will have PowerPoint slides, but when there are some, they will be posted there – usually before class, but sometimes following class. 1
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LEARNING OUTCOMES AND COURSE OBJECTIVES: By the end of the quarter, you should be able to: Confront the complexity of ethical issues in communications without expecting quick, simplistic answers. Become ethically reflective in personal and professional conduct : Build your moral intelligence by identifying, understanding and developing your own value system and ethical frameworks. Recognize issues with ethical content:
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This note was uploaded on 04/25/2011 for the course PRAD 334 taught by Professor Harmon during the Winter '10 term at DePaul.

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JFH Ethics Syllabus - PRAD 334 Ethics in Advertising Public Relations Winter 2010 Section 801 Time Wed 6:00 to 9:15 p.m Instructor Jon F Harmon

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