Index_Numbers

Index_Numbers - 04/26/11 6 How to Calculate Compute ratio...

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04/26/11 1 Index Numbers Dr.Myril Hillman
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04/26/11 2 Uses Marketing Economics
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04/26/11 3 Measures Change Change in product/service (or collection of items) Between 2 time periods
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04/26/11 4 Example Compare wages of employees for 1990 ($8.50), 1995 ($10.90) and 2000 ($12.50) to 1985 wages ($7.05) Index #s round to nearest 10 th and omit the % sign 1990: (8.50/7.05) X 100 =120.6 1995: (10.90/7.05) X 100 =154.6 2000: (12.50/7.05) X 100 =177.3
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04/26/11 5 IndicatesRelative Importance Of consumer segment Of market
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Unformatted text preview: 04/26/11 6 How to Calculate Compute ratio for each pair Omit % sign Multiply X 100 04/26/11 7 CDI Category Development Index Ratio of Category ($) sales to All Commodity Volume (ACV) then multiplied by 100 04/26/11 8 BDI (Ratio of Brand Sales to Category Sales) X 100 04/26/11 9 BDI Example City % U.S.brand $$ %U.S.category $$ BDI* Seattle 3.09 2.71 114 Portland 6.74 10.41 65 Boston 3.49 3.85 91 *BDI: (Brand Sales / Category Sales) X 100...
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Index_Numbers - 04/26/11 6 How to Calculate Compute ratio...

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