{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Index_Numbers

# Index_Numbers - 6 How to Calculate Compute ratio for each...

This preview shows pages 1–9. Sign up to view the full content.

04/26/11 1 Index Numbers Dr.Myril Hillman

This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document
04/26/11 2 Uses Marketing Economics
04/26/11 3 Measures Change Change in product/service (or collection of items) Between 2 time periods

This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document
04/26/11 4 Example Compare wages of employees for 1990 (\$8.50), 1995 (\$10.90) and 2000 (\$12.50) to 1985 wages (\$7.05) Index #s round to nearest 10 th and omit the % sign 1990: (8.50/7.05) X 100 =120.6 1995: (10.90/7.05) X 100 =154.6 2000: (12.50/7.05) X 100 =177.3
04/26/11 5 IndicatesRelative Importance Of consumer segment Of market

This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document

This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 04/26/11 6 How to Calculate Compute ratio for each pair Omit % sign Multiply X 100 04/26/11 7 CDI Category Development Index Ratio of Category (\$) sales to All Commodity Volume (ACV) then multiplied by 100 04/26/11 8 BDI (Ratio of Brand Sales to Category Sales) X 100 04/26/11 9 BDI Example City % U.S.brand \$\$ %U.S.category \$\$ BDI* Seattle 3.09 2.71 114 Portland 6.74 10.41 65 Boston 3.49 3.85 91 *BDI: (Brand Sales / Category Sales) X 100...
View Full Document

{[ snackBarMessage ]}