MKT 202 Hillman syllabus

MKT 202 Hillman - DePaulUniversity Winter2010 CollegeofCommerce MARKETING202 QuantitativeMethods Professor OfficeLocation OfficeHours Telephone

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Department of Marketing DePaul University Winter 2010 College of Commerce MARKETING 202 Quantitative Methods Professor:       Dr.   Myril Hillman   Office Location: DPC 7524 Office Hours:  By appointment  Telephone:  Office-(312) 362-6210     Fax: (312) 362-5647 Email: [email protected] Course Prerequisites:  None Required Texts:  Basic Statistical Concepts , 4th edition, Bartz, Albert E., Merrill Prentice-Hall,  Inc., 1999.   Statistics with Microsoft Excel , Dretzke, Beverly J. and Kenneth A. Heilman, Prentice-Hall,  Inc., 1998. Course Objectives Business today utilize quantitative methods to aid in pricing, manufacturing quality control  systems, estimation of brand/category development and to aid management decision making.   Marketing analyses often require summarizing, rearranging, ordering and manipulating data  (including statistical analyses).  This course will explore commonly used quantitative techniques  with the goal of providing students with the skills to understand and to manipulate data for a  variety of objectives. More specifically, the five week course will address the following: Review of basic statistics, including when commonly used statistics are appropriate and 
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This note was uploaded on 04/25/2011 for the course MKT 202 taught by Professor Hillman during the Spring '10 term at DePaul.

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MKT 202 Hillman - DePaulUniversity Winter2010 CollegeofCommerce MARKETING202 QuantitativeMethods Professor OfficeLocation OfficeHours Telephone

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