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THM 2112 Section 3W - Spring 2011 - Syllabus 20110116-1

THM 2112 Section 3W - Spring 2011 - Syllabus 20110116-1 -...

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1 Temple University School of Tourism and Hospitality Management THM 2112 Section 003 Sophomore Research Seminar S EMESTER Spring 2011 M EETING T IME Wednesday, 2.00PM 3:50PM L OCATION 213 Speakman Hall I NSTRUCTOR Florian Zach 1810 North 13 th Street, Suite 310 Philadelphia, PA 19122 Office Phone: 215-204-2551 Email: [email protected] O FFICE H OURS Monday, 12:00PM 1:30PM, Wednesday, 12:00PM 1:30PM or by appointment (email me). C OURSE D ESCRIPTION This course is a basic introduction to research design and analysis for hospitality, recreation, sport and tourism research. The first goal is to debunk the myth that research is complicated, boring and useless. The second goal is to assist you in developing an ability to understand research (such as understanding academic and trade publications). To achieve this, you will learn how to access research tools provided through the TU Paley Library system and the Internet in general. You will learn how to find and read academic articles and how to distinguish them from industry publications. At the end of this course you will have acquired a skill set that enables you to understand and analyze research publications related to hospitality, recreation, sport and tourism. If you have any questions regarding this information, please contact me by phone or email. C OURSE O BJECTIVES Upon conclusion of this course, students will be able to: 1) Describe research as a form of problem solving. 2) Identify differences among general media, trade press, and research literature and be able to evaluate their usefulness in research. 3) Produce an online search for related literature. 4) Describe search strategies for completing a literature review. T EACHING M ETHODOLOGY Lectures Assignments Tests Possible pop quizzes and/or quick class responses on the readings R EQUIREMENTS Purchase this book (about $90): Sekaran, U. & Bougie, R. (2009). Research Methods for Business 5th Edition. Chichester, UK: Wiley (This book will also be used in THM 3196) Reading the assigned materials and bringing slides to class
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2 C OURSE C OMMUNICATION Email communication will take place only through [email protected] email addresses. I will not read or respond to emails sent from other providers (e.g. hotmail.com) or generic Temple addresses such as [email protected] . The subject line of emails regarding this class should start with: THM 2112003 . Also, emails need to have a greeting and a signature (i.e. your name). Course-related communications such as syllabus, announcements and other documentation will be available for students on Blackboard ( http://tuportal.temple.edu ). A DMINISTRATIVE P OLICIES Each class session will be used to clarify problems in the readings and then elaborate on the text content. Individual questions are welcome in class discussion as long as the question fits in the scope of discussion. Preparation:
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THM 2112 Section 3W - Spring 2011 - Syllabus 20110116-1 -...

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