L04_Understanding Travelers

L04_Understanding Travelers - + 1 Lecture 04 Understanding...

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+ Lecture 04 Understanding Travelers 1 THM1311 Introduction to Tourism and Hospitality
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+ Why Do People Take Vacations? Objectives Understand why people travel. Understand the importance of motivation . Understand the hierarchical structure of people’s travel needs. Implications for marketing. Learn some key terms. 2
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+ The Socio-Psychological Aspects of Travel Decision Vacation behaviors are determined by Motivation, perception, learning, attitude… Personality, culture, society… Time, money, social pressure… Where, when, who, how… 3
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+ The Importance of Motivation We have to understand the reasons why people travel. Why? Can we get to know people’s “ real ” reasons by asking tourists directly? 4
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+ The Importance of Motivation Asking tourists about their motives are insufficient because: Visitors may be unaware Visitors may not wish to divulge Concentrate on selling the product rather than satisfying travelers’ needs. So, How? 5
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+ The Importance of Motivation A variety of studies report that tourists travel, for example, to view scenery, to learn about other cultures, or to visit friends and relatives. In order to market to potential visitors and to serve them at their destination effectively, it is essential to understand the underlying needs that visitors which to satisfy when considering a vacation.
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L04_Understanding Travelers - + 1 Lecture 04 Understanding...

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