L09_Modes of Travel(1)

L09_Modes of Travel(1) - + 1 Lecture 09 Modes of Travel...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
+ Lecture 09 Modes of Travel 1 THM1311 Introduction to Tourism and Hospitality
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
+ 2 Chapter 16 Modes of Travel Chapter Objectives Show how a knowledge of the criteria people use to select their preferred modes of transportation can be used to influence that choice. Identify the reasons for the changes in passenger use of the various transportation modes. Show how the characteristics of demand and supply affect the marketing of passenger transportation.
Background image of page 2
3 Motor Bike Auto Bus Vehicles Used for Accommodation Inland Maritime Charter Private Scheduled Charter and Tour Operator Scheduled Rental Privately Owned Truck Camper Motor Home Travel Trailer Tent Trailer Other Commercial Private Commercial Private Private Snowmobile Foot Bicycles Horse Drawn Vehicles Aerial Tramways and Ski Lifts Charter Scheduled Commercial Charter Scheduled Source: Goeldner, Ritchie, McIntosh Modes of Travel
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
+ 4 Transportation Mode Selection Model Travellers choose modes on five performance dimensions (or utilities) Functional utility: its likely performance for a specific purpose (departure and arrival time, safety records, the directness of routes, and the absence of stops or transfers) Aesthetic or emotional utility: fear and social concern that affect fundamental values of the individual (strong emotional feelings derived
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 13

L09_Modes of Travel(1) - + 1 Lecture 09 Modes of Travel...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online