L11-12_Travel Information Search and Destination Choice(1)

L11-12_Travel Information Search and Destination Choice(1)...

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+ Lecture 11-12 Travel Information Search and Destination Choice 1 THM1311 Introduction to Tourism and Hospitality
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+ Travel Information Search Objectives The nature of travel information search Destination choice The influence of travel information on travel decision making The buying-process stages in travel decision making process 2
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+ The Importance of Understanding Travel Information Search 3 Once individuals are motivated to travel they embark on an information search to compare alternative destinations. Information search is an important stage of consumer decision making. Uniqueness of travel products. Marketing/advertising. Felt Need/Travel Desire Information Collection & Evaluation of Image Travel Decision (Choice b. Alternative) Travel Preparation & Experience Travel Satisfaction Outcome & Evaluation
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+ The Nature of Travel Information Functional utility of travel information The limited amount of disposable time available Reducing the risk of making a non-satisfying vacation choice The money saved for the travel trip 4
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+ Travel Information Search Dimensions Spatial dimension : one of internal (information from personal memory) or external (information from the external environment) Temporal dimension : external searches be on-going or pre- purchase in response to a specific situation. Operational dimension:
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This note was uploaded on 04/25/2011 for the course TOURISM & 1311 taught by Professor Lee during the Spring '11 term at Temple.

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L11-12_Travel Information Search and Destination Choice(1)...

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