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L24_Overview of Hotel&Restaurant Industries

L24_Overview of Hotel&Restaurant Industries - 1 L...

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+ Lecture 23 Overview of the Hotel and Restaurant Industries 1 THM1311 Introduction to Tourism and Hospitality
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+ Hotel Industry Hotel Development and Ownership Classification 2
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+ Hotel Development and Ownership Franchising A concept that allows a company to expand more rapidly by using other people’s money than if it had to acquire its own financing Franchisor grants certain rights to the franchisee e.g., the rights to use its trademark, signs, proven operating systems, operating procedures and reservation systems, marketing know-how, purchasing discounts, etc. Franchisee agrees by signing the franchise contract to operate in accordance with the guidelines set by the franchisor. Benefits Franchisor who wants to expand the business rapidly Franchisee who has financial backing but lacks specific expertise 3
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+ Franchised Hotels (2006) Company Number of Guest Rooms Hotels Franchised Total Hotels Franchising % InterContinental Hotels Group 556,000 3,158 3,700 85% Wyndham Worldwide 543,000 6,000 6,344 95% Marriott Int’l 513,832 1,700 2,832 60% Hilton Hotels Corp. 495,000 2,134 2,817 76% Choice Hotels Int’l 437,385 5,376 5,897 91% Accor 475,433 1,000 4,000 25% Starwood Hotels & Resorts Worldwide 258,000 337 850 40% Carlson Hospitality Worldwide 147,129 518 938 55% 4
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