L24_Overview of Hotel&Restaurant Industries

L24_Overview of Hotel&Restaurant Industries - +...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: + Lectur e 23 Over view of the Hot el and Restaurant I ndustr ies 1 THM1311 I ntroduction t o Tour ism and Hospitality + Hot el I ndustr y Hotel Development and Ownership Classification 2 + Hotel Development and Ownership Fr anchising A concept that allows a company to expand more rapidly by using other peoples money than if it had to acquire its own financing Franchisor grants cer t ain r ights t o the franchisee e.g., the r ights to use its trademark, signs, proven operating syst ems, operating procedures and reser vation syst ems, marketing know-how, purchasing discounts, etc. Franchisee agrees by signing the franchise contract to operate in accordance with the guidelines set by the franchisor. Benefits Franchisor who wants to expand the business rapidly Franchisee who has financial backing but lacks specific exper tise 3 + Franchised Hotels (2006) Company Number of Guest Rooms H otels Fr anchised Total H otels Fr anchising % I nterContinental Hotels Group 556,000 3,158 3,700 85% Wyndham Worldwide 543,000 6,000 6,344 95% Marriott I ntl 513,832 1,700 2,832 60% Hilton Hotels Corp. 495,000 2,134 2,817 76% Choice Hotels I ntl 437,385 5,376 5,897 91% Accor 475,433 1,000 4,000...
View Full Document

This note was uploaded on 04/25/2011 for the course TOURISM & 1311 taught by Professor Lee during the Spring '11 term at Temple.

Page1 / 13

L24_Overview of Hotel&Restaurant Industries - +...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online