L25_Distribution System

L25_Distribution System - + Lecture 24 The Distribution...

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Unformatted text preview: + Lecture 24 The Distribution System THM1311 Introduction to Tourism and Hospitality Management + Chapter 9. Distribution Mix in Tourism Chapter Objectives 1. Understand the concept of distribution 2. Describe the tourism distribution system 3. Identify types of distribution 4. Explain players in the distribution mix 5. Understand electronic distribution 2 + The purpose of distribution is to establish a link between supply and demand; between tourism destinations and visitors. Distribution + Tourism Distribution is Unique There is no physical distribution system in tourism. Tourism services are perishable. Packaging of complementary tourism services is very important. + The key is to understand the relationship between distribution and other components in the marketing mix: Promotion & distribution (e.g., tour operators vs. retailers) Pricing & distribution (e.g., discount for tour operators) The Marketing Mix + The Tourism Distribution System Two distribution channels: Direct and Indirect Direct distribution : When a carrier, supplier, or destination marketing organization sells directly to the traveler Indirect distribution : When the sale is made through one or more travel trade intermediaries Supply: Carriers (airlines, railroad, and other transportation provider), suppliers (attractions, lodging, cruise line, food service, rental car, and gaming facilities), and destination marketing organizations Demand: Individual and group customers + Adapted from Morrison, 2009 Traditional Tourism Distribution System +...
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This note was uploaded on 04/25/2011 for the course TOURISM & 1311 taught by Professor Lee during the Spring '11 term at Temple.

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L25_Distribution System - + Lecture 24 The Distribution...

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