PT5_Destination Marketing

PT5_Destination Marketing -...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
THM 1311– INTRODUCTION TO TOURISM AND HOSPITALITY MANAGEMENT                                  PRESENTATION 5 INTRUCTOR: GEUNHEE LEE Destination marketing: Key factors of marketing a tourist destination Choose a particular destination marketing organization in the U.S (e.g., Philadelphia Convention  investigate the marketing activities of the organization and prepare promotional material for the  organization, aimed at a particular target market.  you are expected to do the following  two things: 1) An investigation into the marketing activities of the organization (4 P’s: Product, Price, Place,  In your investigation you must: o Use appropriate sources of information (e.g., leaflets, Internet, handouts, etc.)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/25/2011 for the course TOURISM & 1311 taught by Professor Lee during the Spring '11 term at Temple.

Page1 / 2

PT5_Destination Marketing -...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online