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Das_Chapter 2_Location_Revised Oct 11th 2010_cleancopy

Das_Chapter 2_Location_Revised Oct 11th 2010_cleancopy -...

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‘Operations Management – A First Course’ @Ajay Das, Ph.D. Please do not reproduce, share, cite, post, or use in any way without author and publisher permission. Location Decisions Chapter 2 Road Map: 2.1 What is location? Ways to describe a location 2.2 Why is location important? For service businesses For manufacturing businesses For you 2.3 How to make location decisions? The location decision process Location decision methods by business type Behavioral considerations Guidelines: choice of a method Sources of data and information 2.4 Was it the right choice of location? What could go wrong? Indicators of location performance 2.5 Current trends in location Co-location Clustering Pop-ups Locating On-line 1 Chapter take-aways: How to describe the location of a place in different ways How to distinguish between service and manufacturing location decisions Examine methods to help in location decision-making Learn about the behavioral aspect of location decision- making How to tell if a ‘good’ choice of location has been made Examine the latest trends in location
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‘Operations Management – A First Course’ @Ajay Das, Ph.D. Please do not reproduce, share, cite, post, or use in any way without author and publisher permission. Ethical considerations Closing a location 2.6 Conclusion Customer: “Why should I choose you? Business: “Because we promise you an exceptionally easy-to-get-to, safe, clean, and cheerful location” 2.1 What is Location? From an operations management perspective, location is the position of a place on the earth’s surface. We can describe the location of a place in a number of ways. 2.1.1 Ways to describe a location The location of Baruch College in New York City is at: Absolute location : Position on Earth’s surface using the coordinate system of longitude (that runs from North to South Pole) and latitude (that runs parallel to the equator). One Bernard Baruch Way, NY, NY 10010, 41 degree latitude and 74 degrees longitude, or Relative location : Position on Earth’s surface relative to other features. 1 mile from NY Penn station, heading SE, or 6 blocks from the Empire State Building, or At 24 th and Lexington. Location Site : The physical and demographic attributes of a location. Baruch College is a 17 floor, 800,000-square-foot structure vertical campus, with over a hundred hi_tech classrooms, TV studios, a performing arts complex, and an underground Olympic size swimming pool with a complete rec and sports center. The college also includes a 1,450-seat, 330,000-square-foot library, with a full fledged financial trading floor and conference facilities. The Baruch population is about 15,500 students, who speak 110 languages and come from 160 countries. The college zipcode shows a resident population that has a majority of ‘close-in couples’ and ‘urban achievers’. ‘Close-In Couples’ are 2
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‘Operations Management – A First Course’ @Ajay Das, Ph.D. Please do not reproduce, share, cite, post, or use in any way without author and publisher permission.
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