Marketing part of Business plan

Marketing part of Business plan - Marketing part of the...

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Click to edit Master subtitle style 4/25/11 Marketing part of the Business Plan
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4/25/11 How to improve creative process? {5BC0C778-322E-41B0-9F63-E94814CA0CC1} l group without hierarchical mindset gathers for a short time to generate ide {4B33BCB4-AC89-425A-AA48-215A7772037D} nd-Mapping: Visualization of ideas on a chart and bring them in relationshi {40EC4957-2835-484F-A69E-FF5B5C7E3ED2} idly to an actual model and see the flaws ultimately to remove the flaws.
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4/25/11 Ansoff’s growth Share Matrix Current Products New products Current Markets Market Penetration Strategy Product Development Strategy New Markets Market Development Strategy Diversification Strategy
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4/25/11 Strategic Options Uniqueness perceived by the Customer Low- Cost Position Industry Differentiation Creating Customer loyalty by positioning its goods or services in a unique or different fashion Low Cost – company strives to be the low-cost producer relative to its competitors in the industry Niche Differentiation Focus- company selects a market segments , identifies customers special need and cater to them. Cost Focus - Company concentrates on a specific market niche and serve them better by being the lowest cost producer. T a r g e t M a r k e t Competitive Advantage
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4/25/11 Kotler’s 5 levels to a The core benefit level is the fundamental need or want that consumers satisfy by consuming the product or service. The generic product level is a basic version of the product containing only those attributes or characteristics absolutely necessary for its functioning but with no distinguishing features . The expected product level is a set of attributes or characteristics that buyers normally expect and agree to when they purchase a product. The augmented product level includes additional product attributes, benefits, or related services that distinguish the product from competitors.
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