Marketing part of Business plan

Marketing part of Business plan - Click to edit Master...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Click to edit Master subtitle style 4/25/11 Marketing part of the Business Plan 4/25/11 How to improve creative process? { 5 B C 0 C 7 8 -3 2 E -4 1 B 0 -9 F 6 3 -E 9 4 8 1 4 C A 0 C 1 } l group without hierarchical mindset gathers for a short time to generate ide { 4 B 3 B C B 4 -A C 8 9 -4 2 5 A -A 4 8 -2 1 5 A 7 7 2 0 3 7 D } nd-Mapping: Visualization of ideas on a chart and bring them in relationshi { 4 0 E C 4 9 5 7 -2 8 3 5 -4 8 4 F -A 6 9 E -F 5 B 5 C 7 E 3 E D 2 } idly to an actual model and see the flaws ultimately to remove the flaws. 4/25/11 Ansoff’s growth Share Matrix Current Products New products Current Markets Market Penetration Strategy Product Development Strategy New Markets Market Development Strategy Diversification Strategy 4/25/11 Strategic Options Uniqueness perceived by the Customer Low- Cost Position Industry Differ entiation Creating Customer loyalty by positioning its goods or services in a unique or different fashion Low Cost – company strives to be the low-cost producer relative to its competitors in the industry Niche Differ entiation Focus- company selects a market segments , identifies customers special need and cater to them. Cost Focus - Company concentrates on a specific market niche and serve them better by being the lowest cost producer. T a r g e t M a r k e t Competitive Advantage 4/25/11 Kotler’s 5 levels to a • The core benefit level is the fundamental need or want that consumers satisfy by consuming the product or service. • The generic product level is a basic version of the product containing only those attributes or characteristics absolutely necessary for its functioning but with no distinguishing features . • The expected product level is a set of attributes or characteristics that buyers normally expect and agree to when they purchase a product....
View Full Document

This note was uploaded on 04/24/2011 for the course BUS 321 taught by Professor Sanaulmostafa during the Spring '09 term at BRAC University.

Page1 / 20

Marketing part of Business plan - Click to edit Master...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online