literature review-4

literature review-4 -...

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Farhana Sultana   Research Associate  James P Grant School of Public Health  BRAC UNIVERSITY Mohakhali Literature Review Research Methods in Business and Management
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Purpose of Literature review Generate and refine research ideas Good understanding and insight into the problem Understanding of trends  Discover what is yet undiscovered; to identify unanswered  questions and gaps Refine your research question and objectives Avoid repetition Find out about the design, population, sampling technique  and size used by others Learn about difficulties and problems encountered  and  how they were solved Discover inconsistencies as well as strengths 
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Content of literature review  Include academic theories within your chosen  area Knowledge of your chosen area is up to date How your research relates to previous published  research Strengths and weaknesses of previous work Justify your arguments by referring to previous 
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This note was uploaded on 04/24/2011 for the course BUS 302 taught by Professor Dr.syedshahadathossain during the Spring '11 term at BRAC University.

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literature review-4 -...

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