Group Test One - Technology and Information Systems...

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Technology and Information Systems Management Spring II 2011 Group Test 1 Mining the Data Warehouse Case Illustrate why 100 percent accurate and complete information is impossible for Noodles & Company to obtain. Noodles & Company will face the impossibility of 100 percent accurate and complete information due to the organization having 70 restaurants nationwide. The probability that all restaurant locations are reporting 100 percent and accurate information is very low. Due to this fact, the information gathered and analyzed from the organization’s website will more than likely have a margin of error associated with it. Describe how each of the three companies in the case is using BI to gain a competitive advantage. Ben & Jerry’s is utilizing a BI software system that has integrated query, reporting, and online analytical processing technology. This system tracks ingredients and life of each pint of ice cream. This is done to ensure that the best ingredients are being used in their products. If a customer calls in a complaint, the consumer affairs staff can cross-reference the pint of ice cream with ingredient suppliers and expeditiously correct the issue. California Pizza Kitchen is producing quarterly forecasts at each of its restaurant locations so that those restaurants can have the most up-to-date information. The company’s BI system is also being utilized to monitor the financial status of the company. Noodles & Company is utilizing this system to access daily information by way of the organization’s website. This information gives all users of the system a 360-degree view of the overall business and consistent reporting throughout the entire company. This gives all managers access to the most recent sales, marketing, human resources, and company financial information. Mystic Dreamers, Page 1
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Defense Advanced Research Projects Agency (DARPA) Grand Challenge Explain why the Department of Defense would use an event, such as the DARPA Grand Challenge, to further technological innovation. The DARPA Grand Challenge was created in response to a Congressional and U.S. Department of Defense (DoD) mandate. The reasoning behind such a technological innovation is an attempt to save lives on the battlefield, protecting our men and women who serve in the Armed Forces. This particular challenge was designed to leverage creativity and develop autonomous vehicle technologies, which can be used by the military. The DARPA Grand Challenge includes individuals and organizations from industry, the R&D community, government, armed services, academia, students, backyard inventors, and automotive enthusiasts. The first Challenge took place in 2004. What they do is conduct a field test of the autonomous ground vehicles, but where it gets interesting is that a prize is offered for the team that successfully completes the course the fastest. In 2004 the $1 million prize went unclaimed because no vehicles completed the rough desert route from Barstow, California, to Primm,
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This note was uploaded on 04/23/2011 for the course MGT 5140 taught by Professor Carson during the Spring '11 term at Western Kentucky University.

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Group Test One - Technology and Information Systems...

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