Queen's Commerce Case - Rubric

Queen's Commerce Case - Rubric - financial considerations...

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JUDGE’S EVALUATION FORM Exceeds Expectations Meets Expectations Below Expectations Little/No Value Judged Score Specific Initiatives (75%) 10 or 9 8 or 7 6, 5, or 4 3, 2, 1, or 0 1. Propose new and creative non-traditional marketing channels 2. Evaluate current QLEAD target market / recommendations for the future 3. Propose measures to evaluate the conference and its marketing initiatives 4. Take into account the
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Unformatted text preview: financial considerations in marketing recommendations 5. Feasibility of initiatives Presentation (25%) 6. 30-second QLEAD marketing pitch 7. Clarity of expression 8. Strong organization of ideas 9. Overall impression 10. Responses to the judge’s questions TOTAL = (0.75 x Specific Initiatives Mark) + (0.25 x Presentation Mark) TOTAL ADDITIONAL COMMENTS: Judge’s Initials: _________...
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