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Airbnb Case Study 1)The strategy statement we’d propose isAirbnb Case Study1)Our goal is to provide not only a sense of belonging but also deliver local experiencesdirectly to the customer. Because it’s not about where you stay, it’s about what you do while you’re there2)The first horizon: is the renting of private apartments and homes to individuals to stay in during a set period of time. In other words, functioning as a sort of hotel service.The second horizon: is the further integration into the contemporary sharing culture, working with other apps such as Easy car and Girl Meets Dress to bring in new users to increase the user base. And also, they introduced Airbnb Neighborhoods and local lounges, partnering with local coffee shops that can offer free Wi-Fi and other things.They also acquired a small start-up that connects guests with locals who can answer their questions.The third horizon: or long-term goals, is the business of delivering experiences to the customers who are currently renting out a property. This is the transition service