This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: • Consider the production concept, product concept, selling concept, marketing concept, and societal marketing concept. Provide one example of a company in operation today that exhibits each of these concepts. 3. Key Concepts Relating to customers Relating to partners Creating customer loyalty and retention • How many companies or brands do you feel you have a relationship with? Describe them. • Think of a company or brand that you buy from over and over. What might your customer lifetime value be, assuming they continue to delight you? • From your own observations, do you think that more companies today are incorporating principles of ethics and social responsibility into their business strategies? Provide evidence for your response. • Consider the customer relationship groups in Figure 1.5. Place yourself in each classification by drawing on your own relationships with different companies. 1 Professors on the Go! 1...
View Full Document
This note was uploaded on 04/23/2011 for the course MARKETING 40 taught by Professor Nagwa during the Spring '11 term at Alexandria University.
- Spring '11