This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Consider the production concept, product concept, selling concept, marketing concept, and societal marketing concept. Provide one example of a company in operation today that exhibits each of these concepts. 3. Key Concepts Relating to customers Relating to partners Creating customer loyalty and retention How many companies or brands do you feel you have a relationship with? Describe them. Think of a company or brand that you buy from over and over. What might your customer lifetime value be, assuming they continue to delight you? From your own observations, do you think that more companies today are incorporating principles of ethics and social responsibility into their business strategies? Provide evidence for your response. Consider the customer relationship groups in Figure 1.5. Place yourself in each classification by drawing on your own relationships with different companies. 1 Professors on the Go! 1...
View Full Document
- Spring '11