kotler12e_im_05_pog - Professors on the Go! Chapter 5...

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Professors on the Go! Chapter 5 Consumer Markets and Consumer Buyer Behavior 1. Key Concepts Consumer behavior model; Cultural, social, personal, and psychological factors According to the model of consumer behavior, the buyer’s black box consists of buyer characteristics and decision processes. Explain why the text calls this a black box. How should a marketer of bedroom furniture consider life-cycle stage in his/her strategy? What are the most important “lifestyle” trends today that are influencing consumer behavior? What are the most important “economic” trends today that are influencing consumer behavior? Go to www.myspace.com . Browse this Web site and come up with as many examples of membership groups, reference groups, and aspirational groups as possible. Discuss the ways that such groups are manifested. Go to the VALS Web site at http://www.sric-bi.com/VALS/presurvey.shtml .
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This note was uploaded on 04/23/2011 for the course MARKETING 40 taught by Professor Nagwa during the Spring '11 term at Alexandria University.

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