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Unformatted text preview: marketing channel for a new low-priced line of cosmetics? Explore various travel Web sites. Evaluate them in terms of benefits provided to the customer. Compare these to other options of using a travel agent. What are the advantages and disadvantages of this disintermediation? 3. Key Concepts Marketing logistics and its functions, Integrated logistics management The global air freight business has increased substantially in the past decade with increases in e-commerce. Why are more customers willing to pay higher shipping costs per item to get their goods in this manner? Consider the field of industrial goods distribution. Why are so many firms in this area turning to the Internet for ordering and processing of goods? How are cost efficiencies increased when using the Internet? What new partnerships are being formed between the supplier and the distributor via the Internet? Characterize the major logistics functions. What is integrated logistics management? 12...
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This note was uploaded on 04/23/2011 for the course MARKETING 40 taught by Professor Nagwa during the Spring '11 term at Alexandria University.
- Spring '11