kotler12e_im_20_pog - Professors on the Go! Chapter 20...

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Professors on the Go! Chapter 20 Marketing Ethics and Social Responsibility 1. Key Concepts The impact of marketing on individuals, The impact of marketing on society, The impact of marketing on other businesses Visit a shoe store and ask a salesperson to help you try on some shoes. How would you rate your experience with respect to the issue of high-pressure selling? What approach do you think would be most effective for such a salesperson? Bring an example of a firm that you do not think is being socially responsible to class. How did you determine this? What were the firm’s negative actions? What could the firm do to remove the negative social image? Find evidence of at least two different marketing practices that illustrate high price issues. Present a case both for and against these specific practices. Provide evidence for three different ways that marketing practices are polluting our culture. 2.
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