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G202_Syllabus_Spring2011

G202_Syllabus_Spring2011 - G202 Corporate Social Strategy...

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G202: “Corporate Social Strategy” Spring 2011 (2 credit hours) Indiana University, Kelley School of Business Department of Business Economics and Public Policy (BEPP) GENERAL COURSE INFORMATION Instructor Name: Steven F. Kreft Telephone: (812) 856-4965 E-mail: [email protected] Office: BU 458 Office Hours: Monday and Wednesday from12noon to 1pm Other times are available by appointment. COURSE MATERIALS G202 Required Course Packet This packet contains the required readings that we will use throughout the semester. These readings are applied in nature and are going to be used to see the class material in more real world settings. For example, many of the readings will be Harvard Business Cases that will walk you through an event that pertains to one of our class learning objectives. In addition to this course packet, the class notes (PowerPoint slides) will be detailed enough that you will have all the information if you read this packet and attend class regularly. G202 Optional Course Packet This packet contains the optional readings that may be used to support the class material that we will cover in the semester. These readings are intended to supplement your understanding of the class notes. If you plan on attending class regularly and taking Sections Days Times Room 6268 M/W 1:25pm—2:15pm BU-219 6269 M/W 2:30pm—3:20pm BU-219 6270 M/W 3:35pm—4:25pm BU-219 6271 M/W 4:40pm—5:30pm BU-219 1
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complete notes, you may not need to supplement with these readings. This is an individual study choice, but nothing will be asked from these readings that was not covered in the lectures explicitly. This optional packet is on e-reserve in the BUS/SPEA library, and directions on how to access it are posted in syllabus tab in oncourse. COURSE LEARNING OBJECTIVE By the end of this course, students should be able to identify various non-market strategies available to multi-national corporations facing political, economic, social, and/ or technological pressures; then evaluate the potential strategies based on risk and reward principals; and finally recommend and defend an optimal solution that mitigates risk and maximizes reward under such non-market pressures. This learning objective supports learning goals 1 (An Integrative Point of View) and 3 (Critical Thinking and Decision Making) of the Undergraduate Program. See the end of this syllabus for a full articulation of these goals. COURSE DESCRIPTION G202 is intended to make you aware of the broad range of ways in which the non-market environment—government policymakers and other social regulators—affects business, and give you an understanding of the process through which businesses and other special interest groups create and change the rules of the game under which they function. In today’s economy, successful business strategy entails more than outmaneuvering rival companies; managers must also devise strategies to cope with the global, non-market forces that confront businesses and other forms of organization. Managers need to
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